Originally my photoshoot and interview with Malcolm Crosby was suppose to be carried out on 6th January. However, this did not go ahead as Malcolm became unavailable on this date as he had other commitments. I then reorganised it and planned to carry it out this weekend (21st January) although, due to Malcolm having to watch a football match on this date, he became unavailable. As Malcolm is a busy person and always has things on the go, I had concerns regarding when he would be able to carry out an interview / photoshoot. This has put me behind according to my schedule and I began to question whether I should have included a back-up model/interviewee in my contingency plan. Had I done so, I could have had all the information and photographs I need by now. This delay has had knock on effects as I have had to re-organise my time. So, rather than inputting questionnaire answers, I have spent my time completing all of the planning documents and ensuring I am fully prepared for The interview and questionnaire with Malcolm which has now been re-organised and will take place on the weekend beginning 27th.
I am currently exploring what is included in magazines of the same genre and what techniques journalists and editors use to gage the audience’s attention. The magazine which is most similar to mine and is the best seller is Fourfourtwo which I am studying in detail. Studying Fourfourtwo is helping me with my genre and content research and enableing me to realise exactly what it is that I want to include in my magazine. I would like to include an interview because they’re simple and work well in attracting the audience. Conducting meaningful audience and client research is also vitally important and something which is ongoing. Knowing about my client (the Northern Echo) is essential so that I know what their aims, objectives, and values are. Being aware of this allows me to respect them. I conducted this research by visiting their website, reading one of their newspapers and by listening to a talk from the editor in chief; Peter Barron. Knowing what my target audience want from a magazine is another important aspect to get right because if I included articles that most members of my target audience would find uninteresting then my magazine wouldn’t sell well. This is why I have conducted a questionnaire which 20 members of my target audience will answer. I will take note of their responses.
This week I have learned that it is important to plan well in advance in case of problems such as delays which I have encounted recently. I have now completed all of the planning documents that needed completing before I begin my project as well as thoroughly planning the conetent of my contents page and interview questions. I am fully prepared for the interview and photoshoot which will take place next weekend.
I felt the planning and research stages went well as I had plenty of time to complete them and I has a clear idea of what kind of articles should be included because I looked at some professional magazines (particularly FourFourTwo) and saw what kind of articles they offer. Plans such as the contingency plan will be helpful because it will will help to solve issues before they become problematic and my photo shoot plan will help me as I know know in advance which type of shots I will shoot and which poses I would like my models to strike. I also questioned some members of my target audience and asked them what they would find appealing in a football magazine. Testing my product on my target audience was effective. I think such planning will help me to create a good product that is appealing to my target audience. However, sticking to schedules and managing my time is so far proving difficult, largely because of the unforeseen circumstances discussed.
Next week, I plan on beginning my magazine project. I will add the photographs at a later date.
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